Brand South Africa (http://www.brandsouthafrica.com) is the official reputation management agency of South Africa internationally and locally. The organisation is mandated to build the county's reputation, by contributing to the objectives of the National Development Plan (NDP) and contribute to improving South Africa's global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.