Brand South Africa
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    • Mr. Alex Eyengho is the President of the Association of Nollywood Core Producers, ANCOP
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Source: Brand South Africa |

The Nation Brand Staying Power Captured Through Consistency and Visibility: Nigeria and South Africa – Wealth of Opportunities in Collaboration

By Alex Eyengho*, President of the Association of Nollywood Core Producers, ANCOP

The most important aspects of nation branding is ensuring consistency in the marketing initiatives and a visible presence in order to keep the brand top-of-the-mind of the targeted audience. I have observed with interest in the recent past that Brand South Africa has undertaken a number of initiatives aimed at…

Source: Brand South Africa |

Opinion piece: Kenya and South Africa in the arts

By Ms Zukiswa Wanner, South African journalist and novelist.

A fair share of both of South Africa and Kenya’s taxes come from artists. Beyond artists themselves, there are also many people who may not be artists but are employed because of art be they curators, printers, publishers, instrumentalists and even weavers. As part of my research for the presentation,…