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Brand South Africa |
The Nation Brand Staying Power Captured Through Consistency and Visibility: Nigeria and South Africa – Wealth of Opportunities in Collaboration
By Alex Eyengho*, President of the Association of Nollywood Core Producers, ANCOP
The most important aspects of nation branding is ensuring consistency in the marketing initiatives and a visible presence in order to keep the brand top-of-the-mind of the targeted audience. I have observed with interest in the recent past that Brand South Africa has undertaken a number of initiatives aimed at…
