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Brand South Africa

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    • Mr. Alex Eyengho is the President of the Association of Nollywood Core Producers, ANCOP
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Source: Brand South Africa |

The Nation Brand Staying Power Captured Through Consistency and Visibility: Nigeria and South Africa – Wealth of Opportunities in Collaboration

By Alex Eyengho*, President of the Association of Nollywood Core Producers, ANCOP

The most important aspects of nation branding is ensuring consistency in the marketing initiatives and a visible presence in order to keep the brand top-of-the-mind of the targeted audience. I have observed with interest in the recent past that Brand South Africa has undertaken a number of initiatives aimed at…

Brand South Africa
Source: Brand South Africa |

How do Peer Africans View South Africa and South Africans

South Africans may have to learn how to listen more carefully to the advice of local partners, advisors, or friends

Brand South Africa’s research (http://www.BrandSouthAfrica.com) into the country’s exposure to peer African markets from a business, government, and civil- society/cultural point of view finds that the country’s corporate brands (both private and parastatals) have played, and will continue to play, a crucial role in carrying the nation’s flag across the…